Have you ever driven past a building that’s being painted or renovated? They put these huge scaffoldings all over them which are kind of hard to miss. Some people find these pretty fascinating and love taking photos of them for their art projects but to others, they just make it look obvious that there’s work being done. Regardless of what you think of scaffoldings, you do notice them when you see them and that’s precisely why they’re such a great medium for advertisement.
Since scaffolds get our attention pretty fast and leave us with this sense of curiosity of what’s being done to the building in question, they’re the perfect place to hang a banner or two. Let’s say that a certain building is under construction and they have scaffolds all over the place. Now, these scaffolds are going to be up for a few months so the owners of the building can either just leave them bare or they can take this opportunity to make a little extra money on the side by allowing other companies to hang scaffold banners on their scaffoldings.
Of course, this also presents the owners of the buildings to advertise their own enterprise instead of making money by giving others the go ahead to advertise on their premises. Let’s say that a restaurant is being renovated and has to close down or relocate. Now, their customers are going to have to be told that this is a temporary thing and that they’ll be back in business soon, so a great way to do this would be to hand scaffold banners that let every onlooker know that this is just a renovation – would want customers to think that they’re out of business, right?